Why Exhibit? | The Fire Safety Event Asia

WELCOME

The Fire Safety Event Asia is set to return for its second edition at the Sands Expo & Convention Centre, Singapore from 10-12 November 2026. Break into the APAC market and connect with thousands of fire safety leaders. Join us for 3 days of efficient networking, driving change in the industry and doing business.

There is no other platform that connects you face-to-face with key buyers that need project fulfilment. Discover who’s attending and what to expect!

DOWNLOAD SALES BROCHURE

SHOWCASE PRODUCTS

Bring your fire safety innovations to life and place them in the hands of key-decision makers responsible for maintaining and improving occupational fire safety standards.

SAVE TIME & MONEY

Secure connections with the entire APAC fire safety market, streamlining months of meetings into 3 focused days of business. Reconnect with existing customers and forge new ones.

TANGIBLE LEADS

Stay safe and secure and – collect every visitor’s details for a smooth follow-up and healthy conversion rate post-show! All securely located in a dedicated lead scanner app for the whole team to access.

75+

WORLD-LEADING SUPPLIERS & MANUFACTURERS

3,000+

VISITORS FROM FIRE SAFETY RELATED INDUSTRIES

10,000+

PRODUCTS & SOLUTIONS


VISITOR PRODUCT INTERESTS

  • Fire Prevention 
  • Fire Detection
  • Passive Fire Prevention
  • Emergency Lighting
  • Pumps & Valves
  • Extinguishers
  • Suppression Systems
  • Sprinkler Systems
  • Testing & Approval Services
  • HR/Recruitment
  • Integrated Security
  • Smart Buildings
  • Alarm Receiving Centres
  • Professional Clothing & Workwear
  • Home Automation

WHO ATTENDS?

Fire safety leaders come together from across the globe to implement the latest innovations into their organisations. Connect with APAC distributors covering the entire region and beyond – your safe bet for driving sales and building partnerships to expand your market share.

Access a more in-depth breakdown of our 2025 visitorship:

Download sales brochure

 

JOB FUNCTIONS

Sales/ Business Development 26%
Senior Management / C-Suite / Owner 21%
Operations 27%
Project Management / Consultant 13%
Training & Education 6%
Marketing / Communications / PR / Creative 4%
Finance & Procurement 2%
HR 2%
Others 1%

DECISION-MAKERS

Active Buying Requirements

80%

Influencers & Decision-makers

75%
C-Level, Senior Management & Head of Departments 70%

Exhibit under the smart cities initiative

Where Asia's Smart City Ecosystem Connects

The Smart Cities Initiative is built for the technologies, platforms and integrators enabling governments, infrastructure operators and enterprises to build safer, smarter and more connected cities.

A new feature launching across Safety & Security Asia 2026, for the technologies and platforms enabling governments, infrastructure operators and enterprises to build safer, smarter, more connected cities.

Why Exhibit Under the Smart Cities Initiative?

  • Meet the buyers shaping ASEAN's smart cities. Smart City Offices, public safety leaders, and critical infrastructure operators from airports, ports, utilities and rail, alongside developers and systems integrators.
  • Receive additional marketing and promotion as a Smart Cities solution provider, and be part of the visitor journey from first touch through to the show floor.

📌Download the brochure to learn more about the Smart Cities Initiative and the relevant stakeholders attending. 

Download the Brochure

Four Pillars, One Integrated Product Showcase

Smart & Safe Cities

Technologies that improve public safety, urban resilience and emergency response

  • Smart Surveillance
  • Emergency Communications
  • Public Safety Platforms
  • Incident Management Systems

Connected Infrastructure

Solutions that connect and optimise city infrastructure

  • IoT Sensors
  • Utilities Monitoring
  • Intelligent Transport Systems
  • 5G-enabled Infrastructure

Intelligent Operations

Platforms that provide visibility and operational control across city assets

  • Digital Twins
  • GIS Platforms
  • Predictive Maintenance
  • Integrated Operations Centre

Secure Cities

Cyber and physical security technologies protecting critical infrastructure

  • OT Cybersecurity
  • Critical Infrastructure Protection
  • Secure Communications
  • Risk Monitoring

ALREADY SIGNED UP

END USERS

Fire safety professionals for global leading brands will be present. Shake hands and exchange details with the likes of:

- Ministry of Home Affairs (MHA)
- Petronas
- SP Group
- Certis Cisco
- Changi Airport Group
- Konica Minolta
- Defence Science & Technology Agency (DSTA)

CONTACT THE TEAM

Ensure your brand is in safe hands! Get in touch with The Fire Safety Event Asia team to explore the best opportunities.

BOOK A STAND

DOWNLOAD SALES BROCHURE

Get all the options for The Fire Safety Event Asia! Strap yourself in for the number one opportunity to showcase your brand to the APAC market.

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REQUEST A FLOORPLAN

Explore the latest floorplan and find the optimal opportunity to showcase your fire safety solutions.

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