Retailtainment is no longer confined just to the shopping mall. Today’s entertainment, hospitality and lifestyle destinations - from malls and theme parks to restaurants, clubs, and bars - are evolving into immersive, multisensory experiences where AV technology takes center stage.

This session explores how brands, developers, venue owners and integrators are collaborating to create unforgettable guest experiences through large-format LED, projection mapping, responsive audio, AR and interactive signage. From gamified dining concepts and experiential cocktail bars to AV-led club nights and theme park attractions that blur physical and digital worlds, discover how the boundaries between retail, hospitality and entertainment are dissolving in favour of integrated, story-driven environments.