Reinventing how AV solutions are presented, experienced, and sold to end-customers.

In an era where technology is everywhere, AV isn’t just about what systems do—it’s about how they make people feel. From immersive retail and interactive lobbies to seamless hybrid meetings and personalized environments, today’s AV solutions must go beyond performance to deliver unforgettable experiences.
 
This session unites top sales and business leaders to explore how AV is sold in this new era—how solutions are showcased, demonstrated, and embedded into customer journeys and purchasing decisions. Dive into immersive storytelling, fresh sales strategies, and how to navigate the shifting decision-maker landscape in enterprise, education, and events.

AV has changed in a big way. Technology leaps, evolving expectations, and new business models have rewritten the rules of engagement—the future of AV selling.