In an era where technology is everywhere, it's no longer just about what audiovisual systems can do—it’s about how they make people feel. From immersive retail and interactive lobbies to seamless hybrid meetings and personalized environments, today's AV solutions must deliver more than performance; they must deliver experiences.

This session explores how experience design is becoming the driving force behind AV innovation and customer engagement. Join industry experts as they unpack how brands, institutions, and enterprises are leveraging AV to create emotional connections, intuitive journeys, and meaningful interactions in both physical and digital environments.

AV changed in a big way. The shift in how audiovisual (AV) companies engage with customers has been accelerated by technology, evolving expectations, and new business models.