Safety practitioners don’t have formal authority over the managers and supervisors who ultimately lead safety on the ground. To truly advance safety, practitioners must be able to influence management’s mindset and behaviour—engaging not only their intellect but also their emotions. 

This keynote explores the psychology of influence and presents a practical operational model that safety professionals can apply to shift management from passive compliance to active leadership. It emphasises moving beyond dry facts and figures to create compelling experiences that inspire genuine commitment. 

Attendees will leave with actionable techniques to effectively influence management—because safety only works when leaders are fully engaged.