Speakers

Mikhail Zharov is Business Development Manager at Telefire Ltd. (Israel), a manufacturer of EN-54/UL fire detection systems and the Sniper PSIM/BMS platform. He leads export growth across APAC and Eastern Europe, building distributor networks and guiding market entry, certifications, and complex tenders. With 14+ years in strategic sales, Mikhail works at the intersection of compliance and operations.