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Sabrina Poon - The Bruh Collective

Sabrina Poon

Director | Executive Producer, The Bruh Collective
Singapore
Sabrina is an award-winning Director and Executive Producer with 8+ years of experience in content development, international market engagement, and content partnership leadership across Singapore and APAC. She sits at the intersection of creative leadership, brand partnerships, and content production — developing original IPs, building the commercial relationships that bring them to market, and leading the client and partner relationships that sustain long-term growth. She won the HBO Asia Originals Grand Prize, produced Singapore's first interactive web film, and has represented original content properties at MIPCOM, Asia TV Forum, TCCF Taiwan, and the Asian Content & Film Market in Busan. Her work spans original IP development, high-impact commercial campaigns, and strategic content partnerships for MNCs, government institutions, and global agencies across the region.
Sessions