icetana AI Analytics delivers powerful insights by transforming video footage into actionable data. It includes Overall Count, Flow (ins and outs), Heatmaps, and Occupancy Tracking to help organisations understand movement patterns and space utilisation. By analysing how people and vehicles move through a site, it supports better decision-making for both security and operations.

In retail environments, icetana Analytics provides detailed metrics to help shopping centers and mall managers maximise revenue. By identifying high-traffic zones, managers can charge higher rents for premium retail spaces, increasing lease value.

The platform also enables data monetisation by offering analytics dashboards that can be packaged as subscription services for tenants, giving them access to valuable insights to improve their marketing and sales strategies.

With crowd insights, icetana Analytics helps boost sponsorship value, allowing businesses to demonstrate campaign ROI and attract premium brand partners.

Additionally, it assists in reducing operating costs by optimising staffing, cleaning schedules, and energy consumption, improving overall efficiency and profit margins.

Whether for operational improvements, revenue growth, or enhancing customer experience, icetana AI Analytics turns raw video data into powerful business intelligence.